Assignment 5- postcard

For assignment 5, we were asked to produce a postcard with the theme "Colourful Asia".

I have always loved the Asian performing arts very much. They are really colourful and heartening. Sadly, these cultural arts heritage of the Asian are gradually being forgotten and discarded by people around the globe, especially the younger generation. Hence, my postcard aims to recapture these Asian performing arts such as the “Chinese opera”, “Malay Wayang” and “Japanese Geisha” in a more youthful light. And most importantly, to capture the colourful essence of Asia. Hence, I would design the postcard in such a way that it represents the Singapore heritage board which aims to promote the Asian cultures.

 

The illustrations are drawn in a cartoon style (with big head and small body) to make it look cuter and appeal to the mass public, especially the youth.

 

1st Prototype

I have started with the colour palette with the two normal and most frequently combinations of colours the warm and cool colours.

 

While perceptions of colour are somewhat subjective, there are some colour effects that have universal meaning. Colours in the red area of the colour spectrum are known as warm colours and include red, orange, and yellow. These warm colours evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Here, I am trying to evoke the feeling of warmth and energy in the postcard.

 Colours on the blue side of the spectrum are known as cool colours and include blue, purple, and green. These colours are often described as calm, but can also call to mind feelings of sadness or indifference.

Here, I am trying to evoke the feeling of calm and coolness in the postcard.

 The black rounded edge border around the postcard is intentional because I feel the black is able to bring out the colours and illustrations better as compared to no borders at all.

Final Prototype

Lesson learnt

I have learnt that colours and different colour combination can really create different emotions.